Sponsor the Team

The USA Softball National Team program has a storied tradition of excellence both on and off the field of play. By virtue of winning three consecutive gold medals in the Olympic Games, the Women’s National Team has become recognized as one of the most dominant “team franchises” in the history of international sport. If you are interested in becoming a partner of USA Softball and joining our Gold Medal Winning ways, please contact Stephanie Henry (shenry@softball.org) to obtain more information on ASA’s customized marketing platforms specifically related to the National Team program or fully integrated into the grassroots of the game.

Levels of support can start as small as $10,000 and grow as large as $1,000,000 depending on your company’s desire for activation. As one of America’s most visible Olympic sports, women’s fast pitch softball will be one of the top headlines leading up to the Beijing 2008 Olympic Games. Do you need more facts? Consider the following:

• USA Softball can provide sponsors with national, grassroots and international exposure in a category-exclusive, uncluttered environment.

• Benefit from the most powerful in-program brand placement in televised sports from the World Wide Leader in Sports, ESPN during the World Cup of Softball.

• 31 million viewers tuned into to watch softball last year on television (Source: Nielsen NPower 2006; 1/06 – 8/06).

• The ASA is one of the few NGB’s that run a gold medal winning national team program along with a nationally acclaimed grassroots program with over 3 million members.

• The ASA conducts youth and adult softball programs in every state and virtually every city in the United States through a network of 84 local associations that comprise thousands of local districts and leagues. We can execute a sponsorship at any level.

• According to the Sporting Goods Manufacturers Association (SGMA), the ASA registers and sanctions 67% of the softball marketplace.

• Softball is one of the top 5 team sports in America. (Source: SGMA)

• Over 15 million people play softball on an annual basis through local league programs, in schools across the United States and via pick-up sandlot play (source: SGMA)

• Relatively young adults (55% = 18-44) (source: SGMA)

• 1,300 Colleges offer fast pitch scholarships to women (source: NCAA)

• Third most popular women’s collegiate sport and high school sport (source: NFHS)

• Currently over 1.2 million girls (85,000 teams) play in ASA youth programs throughout the United States

Team Up with the Amateur Softball Association of America and the USA Softball brand to Build Awareness, Preference, Customers, and Sales Through a Exclusive Category Driven Opportunities.